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New York, April 15, 2022 (GLOBE NEWSWIRE) — The Insight Partners published the latest research study on Organic Pet Food Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product Type (Dry Food, Wet Food, and Others), Pet Type (Dogs, Cats, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography. The report highlights key factors driving the market growth and prominent players, along with their developments in the market.
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Organic Pet Food Market: Competitive Landscape and Key Developments
Tender and True Pet Nutrition; Castor and Pollux Natural Petworks; Nestlé; Raw Paws Pet, Inc.; NATIVE PET; Primal Pet Foods; Yarrah Organic Petfood B.V.; Organic Paws; Petcurean; and Evangers are among the prominent players operating in the global organic pet food market. The players in the market are adopting mergers and acquisitions strategies. For instance, in April 2020, Nestlé acquired Lily’s Kitchen, a leading producer of premium wet and dry natural foods for dogs and cats in the UK.
In 2020, the supermarkets and hypermarkets segment accounted for the largest market share. Supermarkets and hypermarkets are big retail stores that offer groceries, vegetables, dairy products, and packaged food products under one roof. They also give discounts and attractive offers to their loyal customers. These stores offer a wide variety of products where customers have freedom of selecting their choice of products. Supermarkets and hypermarkets are among the most preferred distribution channels for the organic pet food market due to the availability of a wide range of products with famous brands under one roof, the convenience of selecting the products, discounts, and attractive deals, and others.
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The organic pet food market is booming due to the growing preference for organic food to prevent side effects of harmful additives usually present in conventional pet food. Organic pet food is manufactured using organic agricultural or meat ingredients free from growth hormones, chemical additives, pesticides, and antibiotics. Also, celebrity sponsorships and various awareness initiatives accelerate the demand for nutrient-dense, healthful, and safe pet food. Pet food with tailored diets and pet meal plans, popularity of e-commerce, and door-to-door delivery of pet food are among the other factors driving online organic pet food sales.
Tender and True Pet Nutrition; Castor and Pollux Natural Petworks; Nestlé; Raw Paws Pet, Inc.; NATIVE PET; Primal Pet Foods; Yarrah Organic Petfood B.V.; Organic Paws; Petcurean; and Evangers are among the leading market players in the organic pet food market. Nestle’s pet food brand Purina prepares organic pet food with natural components. Its dry dishes consist of actual meat, chicken, or fish as the primary ingredient. The recipes do not contain corn, wheat, soy, poultry by-product meals, artificial colors, flavors, or preservatives.
Increasing Humanization of Pets to Drive Market Growth
The humanization of pets is increasing across the world. Therefore, the human food consumption trends, such as natural, holistic, and organic, are being adopted in the pet food industry. Moreover, the health-conscious consumers who already consume organic food prefer organic pet food for their pets to avoid chemical additives that may harm pets. Thus, the rising trend of humanization of pets is boosting the market growth.
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Organic Pet Food Market: Segmental Overview
Based on product type, the organic pet food market is segmented into dry food, wet food, and others. By pet type, the market is segmented into dogs, cats, and others. By distribution channel, the organic pet food market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others.
In 2020, dogs held the largest market share in the global organic pet food market. According to the National Pet Owners Survey, conducted by the American Pet Products Association, during 2020â€“2021, pet dog ownership has increased by an estimated 67% in US households. Dogs can be fed with organic pet food, which is clean, light, and highly nutritious. Organic pet food helps in managing the weight of dogs and improves their energy levels. Moreover, it is easily digestible, which helps in improving the gut health of dogs and overcoming the problems of constipation and loose stools. Dogs require specific proteins, carbohydrates, fats, vitamins, amino acids, minerals, and other nutrients. Organic pet food is fortified with nutrients that fulfil the dietary requirements of dogs.
Impact of COVID-19 Pandemic on Organic Pet Food Market
The food & beverages industry is suffering severe disruptions in the form of supply chain breaks and production facility shutdowns, etc., due to the COVID-19 pandemic. Many countries across the world have implemented drastic measures, such as restrictions on travel and partial closing of borders, to contain the virus. The closed borders have disrupted the pet food supply chain. However, the adverse impact is expected to reduce as the product is included in essential commodities. The aforementioned factors have been negatively impacting the organic pet food market growth. However, the outbreak of COVID-19 pandemic is expected to affect the consumer behavior positively with respect to organic pet food market as consumers are becoming increasingly cautious regarding the safety and hygiene of food items they purchase for themselves and their pets. The pandemic has led to consumers focus on immunity building for themselves and their pets through functional foods which is reflected in growing demand for fortified functional treats for dogs and cats.
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On the basis of distribution channel, online retail is the fastest growing segment. E-commerce platforms offer a wide range of products of various categories to customers across the globe. Consumers can buy the product of their choice just by sitting at their homes or offices. Online retail is the fastest-growing distribution channel for organic pet food market owing to factors such as ease of accessibility, availability of a wide range of products; the convenience offered by these channels in terms of delivery of the products, cashback, discount coupons, and attractive deals. Due to the disruption of physical stores due to the COVID-19 pandemic and lockdowns, this segment is expected to register notable growth over the next few years.
In 2020, North America accounted for the largest share of the global organic pet food market. The rising demand for organic and natural pet food can be related to increase pet ownership and a rise in consumer awareness of pet health. Additionally, the introduction of private label retail brands and increase in urbanization and disposable incomes are among the primary factors propelling the organic pet food market’s growth in North America. Organic pet food consists of organic components that are free of synthetic fertilizers, pesticides, antibiotics, artificial coloring, and chemical byproducts.
In 2020, the dry food segment accounted for the largest market share. Dry foods are low in moisture content and are available in various forms, such as pellets, kibbles, flaked cereals, and others. Pet food is made by combining and cooking various ingredients, such as meat and grains. Dry pet foods ensure the teeth health of dogs and cats by reducing plaque build-up. It does not require refrigeration which is the main advantage over wet food. Dry pet food contains nutrients and vitamins as well, which help in the growth of the pet.
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