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NEW YORK — Family-owned Italian coffee company Lavazza just launched organic ready-to-drink (RTD) cans of cold brew coffee in four flavors:
As the popularity of cold brew continues to rise and coffee drinkers look for easy-yet-elevated coffee options that suit a grab-and-go lifestyle, the new cans offer another way to enjoy the popular beverage in both dairy and non-dairy options, the company said.
Each can offers premium flavor profiles, from fruity aromas to tastes of nutty, creamy chocolate, helping to elevate a category that traditionally focuses on the inclusion of dairy products and sweeter profiles, Lavazza said. The company added that its RTD cold brew is the only one of its kind to be made with USDA Certified Organic, Rainforest Alliance Certified, 100% Arabica coffee.
Premium, organic, RTD coffee is growing at a rate nearly 39% faster than packaged coffee, Lavazza said, citing Nielsen data.
“This is due in part to younger, American coffee drinkers’ preference for cold and iced coffees, which makes this market one of the most dynamic,” said Davide Riboni, CEO of New York-based Lavazza US. “We’re always thinking about what’s next for coffee drinkers and are confident that our new ready-to-drink cold brew will attract a new class of coffee connoisseurs who value premium taste and quality.”
The new RTD cans, selling for a suggested $3.49, feature distinctive imagery, Lavazza said, transporting consumers to four Italian cities and regions. Classic Cold Brew is meant to recall a stroll along the canals of Venice, according to the company. Nitro Cold Brew is reminiscent of waves crashing against the walls of Capri’s Blue Grotto. Cappuccino Cold Brew with Milk, featuring a sweet, creamy taste of milk with a cocoa aroma, channels Tuscany’s majestic Cypress landscape. Finally, the bustling streets of Milan come alive with the balance of smooth, creamy oat milk and the sweet, chocolaty aroma of espresso in Double Shot Cold Brew with Oat Milk.
For more than 125 years, Lavazza has pursued a company vision based on passion for work, the product and the land in which it operates. These values have been ingrained in Lavazza’s DNA since its foundation in 1895 and upheld by four generations of entrepreneurs since then.
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