Just Salad, a fast casual restaurant concept with a mission to make health and sustainability possible, has launched a summer menu, featuring SIMPLi Regenerative Organic Certified White Quinoa in two dishes, making it the first multi-location restaurant to offer a ROC ingredient at this scale, according to a company press release.
“Regenerative Organic Certified is quickly gaining momentum as more farms get certified and more brands source ROC ingredients,” Elizabeth Whitlow, executive director of the Regenerative Organic Alliance, said in the release. “Just Salad and SIMPLi exemplify how food-based companies can join forces to use delicious, nutrient-dense ROC ingredients at scale that actively regenerate the land, sequester carbon, and conserve resources as they are grown.”
Combining the best practices from Certified Organic and Certified Fair Trade, ROC is a certification for businesses and products that meets the highest standards in the world for their three pillars: soil health, animal welfare, and farmworker and social fairness.
SIMPLi’s ROC White Quinoa sourced directly from farming communities in Peru, will appear in Just Salad’s summer menu items: the Honey Crispy Chicken Salad and the Golden Summer Salad, plus the year-round menu item, the Earth Bowl, according to the release.
Adding the quinoa is likely to reduce the carbon footprint of Just Salad’s menu versus the use of conventionally grown quinoa. Similarly, by working with farmers who use regenerative organic agricultural practices, SIMPLi has optimized its operation to limit the carbon footprint of its products, including the white quinoa. According to the USDA, up to 15 tons of carbon per acre per year can stay locked in the earth as long as regenerative practices are maintained.
Just Salad is home to a reusable bpw; program. carbon labels its menu and offers a Climatarian menu category. The company was founded in 2006 and has over 50 locations.
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