Shoppers giving up on organic and healthy foods to cope with cost of living, study shows – Yahoo News

A recent study has laid bare the impact of price rises on consumers as the number of people preferring to eat organic food fell by nearly a third in early 2022 as the cost of living surged.
Figures from the IPA TouchPoints 2022 data set, released on Tuesday, showed the number of adults opting not to buy food that has been genetically modified has dropped by almost 40%.
The research, carried out between January and March this year, indicates a strong correlation between people’s squeezed budgets and their less healthy food choices after decades high inflation caused unprecedented price rises.
According to the report, people preferring to eat organic food declined sharply in the first three months of the year, particularly among younger generations and women, falling from 15.1% to 10.9%.
It found the number of consumers who reported they are coping on their current salary fell by 5.5% from 67.4% to 63.7% since pre-pandemic 2020, with only half of young adults saying they are coping on their income.
The drop was most notable for women, down by 7.8% compared to a 3.1% decline for men at 61.6% vs 66.0% respectively.
Read more: UK’s income gap exposes tale of two Britains
The 9.5% fall in those saying they are coping on their current income was also higher for the younger generation aged 15 to 34 (51.7%), while those aged 35 to 54 recorded a 7.4% drop (59.7%), with the older generation aged over 55 at -0.51% (77.8%).
“The past few years have been extraordinary with the pandemic affecting every corner of our lives,” said IPA president Julian Douglas. “And now we have a cost of living crisis, throwing us into further disarray.”
Over a quarter of adults and 40% of the younger generation felt their level of debt will increase in the next few years, with this figure rising by over 50% for 35- to 54-year-olds from 20.8% in pre-lockdown 2020 to 27.8% in early 2022.
The number of all adults feeling confident about the economy has halved between the start of 2022 and pre-lockdown 2020, with women far less confident than men.
Read more: UK at risk of recession as cost of living and inflation surge
Belinda Beeftink, research director at IPA, said: “What these new findings appear to show us is that even at the start of the year, with finances tightening, people are having to buy what they can afford rather than having the luxury of choice.
“We can only imagine with rising inflation levels and the clouds of a recession beginning to bubble up, that such stats will become bleaker. And so for any brands and their agencies navigating this — whether food — related or not, it may be prudent to focus their comms activity on asserting value for money, on staples vs luxury items and on being seen to be in tune and supportive of their consumers at this tough time.”
Baldwin and Allen have worked together on films such as 'Blue Jasmine' and 'Alice'.
Yahoo Finance Live anchors discuss G7 leaders proposing oil price caps as the Russia-Ukraine war continues.
Yahoo Finance's Allie Garfinkle discusses why companies are beginning to offer travel benefits for gender-affirming care and LGBTQ health care as well as reproductive care.
The move follows a bitter dispute between the airport and airlines about what the cap should be.
LIFESTYLE FEATURES: Millions of Britons are struggling as the price of everything soars amid rising energy prices and inflation. Kate Ng turns to financial experts for advice on how to deal with it all
G7 leaders have agreed to study possible price caps on Russian oil and gas to try to limit Moscow's ability to fund its invasion of Ukraine, G7 officials said on Tuesday. The officials, who include U.S. Treasury Secretary Janet Yellen, say the measure will limit the price that Russia receives for energy while allowing Western consumers to continue getting supply. Below are some of the most commonly asked questions about the price cap and challenges it could face.
WCCO's "The Uplift" is our new streaming show about remarkable people and inspiring stories.
A grower representative based in Modesto joined farmworker advocates in the online forum.
These days it can be tough filling up your own gas tank. Now imagine doing that for dozens of vehicles every day.
Leading foreign ministers meet to confront global food insecurity crisis, facing conflict, climate change and COVID. Millions could die.
Inadequate access to nutrition has become a threat to public health in the U.S., amplifying existing food insecurity and social issues, the American College of Physicians declared on Monday. With about 10 percent of the U.S. population suffering from food insecurity, more needs to be done to address the source of the problem and strengthen…
Empty shelves and prices discounted by as much as 70% greeted shoppers who visited Decathlon stores in Russia over the weekend before the French sports equipment retailer closed its stores on Monday, hampered by supply constraints. Scores of Western brands have left Russia following a backlash against its military incursion into Ukraine, with McDonald's, IKEA and Renault among the more high-profile. One shopper, Lyubov, said Decathlon's departure was "sad", but was adamant that Russian consumers would cope.
Yahoo Finance Live's Brian Sozzi breaks down the reasons why Amazon is holding two Prime Day events.
Natural gas used for powering household stoves, furnaces and water may contain levels of cancer-linked compounds that are toxic to residents when leaked, a new study has found. The research, published in Environmental Science & Technology on Tuesday, investigated the composition of greater Boston’s “unburned” household gas, or the gas that comes out of kitchen stovetops when…
Mono mono twins are very rare. One mom shared a her success story after finding out she was pregnant with mono mono twins.
'Mad Men' star January Jones posted a photo in her underwear showing off her super sculpted abs and long, nude legs post knee surgery. She does Lagree workouts.
Photo Illustration by The Daily Beast/GettySorry, pot heads. We’ve got bad news: Your weed smoking habit might just land you in the emergency room—or at least make you more likely to.In a new study published today in the journal BMJ Open Respiratory Research, Canadian researchers found weed smokers visited the emergency room or were hospitalized 22 percent more than those who didn’t use cannabis. Researchers say that the findings push back against commonly held notions that cannabis is a “safer”
Cincinnati Bengals quarterback Joe Burrow shared an Instagram post that read, "I'm pro-life. Their lives. Women's lives."
After the Women's Health Domain closed Friday for the weekend, it got more than 100 new patient requests, most requesting permanent sterilization.
Want to start walking for weight loss or other health benefits? Here's how five people did it — and lost weight, boosted mood and energy and reduced pain.