Notable New Products: Edamame Green Goddess, WOO bar, and Organic Junior Pops – NOSH

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From chocolate bars and frozen treats to vegan sauce and organic baby oatmeal, this week’s new product releases will offer consumers plenty of variety. Check out the gallery for this week’s notable new items, including new flavors from Beyond Good and Haven’s Kitchen alongside launches from Atlas Bar and Betterland Foods.
Charlie’s Table
Artisanal, gluten-free pasta maker Charlie’s Table is now offering spaghetti and family size value packs. The brand’s new 4-packs include curated offerings of four 9 oz selections, while the family size pack contains two 2.5 pound pasta selections and “is ideal for large families and big pasta eaters,” according to a press release. Charlies’ Table 4-packs ($50) and Family Size Packs ($70) are available online.
Beyond Good
Bean-to-bar chocolate maker Beyond Good, formerly known as Madecasse, has released its 73% Cocoa Toasted Hazelnut bar. The new offering has a base of co 73% percent single origin Uganda chocolate with Italian hazelnuts. Vegan, gluten-free, soy-free and non-GMO verified, the Cocoa Toasted Hazelnut bar is available nationwide at for $4.50 per bar or $48 per case of 12.
Atlas Bar
Atlas Bar has expanded its lineup of protein bars with the launch of three plant-based flavors: Coconut Almond, Dark Chocolate Sea Salt and Peanut Butter Dark Chocolate. Formulated with 300 milligrams of ashwagandha, the bars are designed to support both “physical and mental wellness,” the company said. Available for purchase online and at retailers nationwide, each bar boasts 15 grams of protein and contains less than one gram of sugar.
Betterland Foods
Betterland Foods is stepping out of the dairy aisle and into the candy aisle with the launch of WOO chocolate bars made with Perfect Day’s animal-free whey protein. The Caramel Peanut Nougat Bar is formulated with organic chocolate, caramel, peanuts, and cow-free nougat and contains 50% less sugar and double the protein than other chocolate bars, the company claims. WOO is now available online direct-to-consumer for $2.69 per bar and will move into retail in September.
Ready, Set, Food!
Ready, Set, Food!’s newest launch, Organic Baby Oatmeal, comes on the heels of its latest round of financing. The new product contains 100% organic milled whole grain oats mixed with nine of the top allergens (peanut, egg, milk, cashew, almond walnut, sesame, soy, and wheat) and boasts 4 grams of protein per serving and contains no added sugar. Ready, Set, Food! Organic Baby Oatmeal is available now for $9.99 per 16-serving pouch.
Better-for-you treat brand GoodPop has announced the launch of the first USDA certified Organic Junior Pops. The new frozen treat is 100 percent fruit juice-based and made with no added sugar. The pops are offered in a variety 6-pack with three flavors: Orange, Cherry and Grape. Organic Junior Pops are now available at GoodPop’s online store and will soon be offered in Whole Foods Market stores across the country.
Haven’s Kitchen
Haven’s Kitchen’s newest sauce, Edamame Green Goddess, is their “vegan take on a creamy, herby classic.” The sauce stars basil and mint, with pops of lime juice & serrano pepper and is perfect for fish and chicken, roasted veggies or drizzled on grain bowls. Haven’s Kitchen Edamame Green Goddess is available for $6.99 per 4-pack online and at Whole Foods Market and Giant Foods stores as well as at independent retailers.
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