Changing Consumer Behaviour towards Organic Products Aiding Organic Mattress Sales across Geographies, Evaluates Fact.MR – GlobeNewswire

Rockville, Maryland, UNITED STATES
United States, Rockville, MD, March 28, 2022 (GLOBE NEWSWIRE) — As per a newly released report on organic mattresses by Fact.MR, a market research and competitive intelligence provider, the global market is projected to be valued at US$ 6.31 Bn in 2022, and further expand a CAGR of around 8.2% over the period of 2022-2032. High market growth can be attributed to growing demand for organic mattresses from eco-conscious consumers who are willing to pay more for the organic variants of their beloved mattress products.

Consumers with asthma are strongly recommended to switch to organic sheets, comforters, and mattresses to avoid breathing problems caused by chemically-treated fibres. Non-organic mattresses cause breakouts due to the residual particles that are concealed in the sheets or covers. As such, organic mattresses are a good alternative for people with sensitive skin. Furthermore, increased prevalence of fibromyalgia is encouraging individuals to use organic mattresses, which provide relief for those who toss and turn a lot due to the disease.
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Mattresses made from organic cotton, latex, wool, and bamboo are also gaining popularity. When compared to typical cotton used in bedding products, these fabrics offer superior breathability and moisture absorption.
Key Takeaways from Market Study
“The U.S. is responsible for the most organic mattress consumption, with a majority of it population changing their mattresses every 3-4 years. Additionally, increasing working population and advent of the work from home culture has driven overall market sales,” says a Fact.MR analyst.
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Organic Mattress Demand Analysis (2017-2021) Vs. Market Forecast Outlook (2022-2032)
Organic mattress utilization in the commercial sector accounts for the highest share, which is mainly attributed to the advantages offered by organic mattresses over conventional mattresses, and consumers preferring to opt for organic variants that cause lesser to no harm to the environment.
Latest market analysis by Fact.MR, a market research and competitive intelligence provider, reveals that market value for organic mattresses over the past half-decade surged at a CAGR of around 9.5%. In 2021, the organic mattress market stood at around 1,861,397 units.
Thereby, projections are that, demand for an organic mattresses in households is anticipated to grow at a healthier rate as long as the work from home culture continues, and then stabilizes during the forecast period, in turn, driving the organic mattress market size to greater heights.
Winning Strategy
Manufacturers of organic mattresses are investing in the regular supply of organically-sourced raw materials. Market players have been opting for sustainable sourcing as a means to minimize their carbon footprint and encash on the escalating trend of consumers who are willing to pay extra for organic products.
Market participants should focus on raising consumer awareness of these products by emphasizing their advantages over conventional mattresses. Furthermore, companies supplying organic mattresses must devise tactics to promote these organic variants and continue to grow the very niche organic mattress customer base.
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Key Segments Covered in Organic Mattress Industry Research
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More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the organic mattress market, presenting historical market data (2017-2021) and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of label type (organic textile standard (GOTS), organic latex standard (GOLS), Oeko-Tex standard 100, and others), comfort type (extra firm, firm, medium, and plush), material (latex (latex hybrid, luxury natural latex, hybrid innerspring latex, and others), memory foam (gel memory foam, and natural memory foam), hybrid pocketed coil latex, organic cotton, and natural wool fibres), size (twin, twin XL, full, queen, king, and others), customer orientation (adults, children, and senior citizens), end use (commercial and household), and sales channel (offline (modern trade, home furnishing stores, home improvement stores, departmental stores, and other sales channels) and online (company-owned websites and e-Commerce platforms), across six major regions of the world (North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA).
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