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This article is brought to you by Avocado and created by In The Know’s commerce team. If you decide to purchase products through the links below, we may receive a commission. Pricing and availability are subject to change.
When was the last time you invested in new bath towels? If you’re like most people, chances are you don’t think to change your towels until they’re literally falling apart. And in the spirit of being more eco-friendly and not creating excess waste, that’s actually a good thing.
But if you’re drying yourself off in the morning with a towel that’s unraveling, or worse, has actual holes in it, it’s time for an upgrade. You deserve better (and so do your house guests, TBH).
Because most people don’t buy new bath towels all that often, it’s totally appropriate to splurge on the best of the best when you’re buying a new set. It goes without saying that your towels should feel extra soft against your skin and absorb water quickly, but you should also consider organic cotton designs. Not only is this material more sustainable, but in many cases, it actually feels better and lasts longer than cotton that isn’t organic.
Now, you’re probably concerned that organic cotton bath towels will cost way more than you’re comfortable paying, but that’s not necessarily the case. You can actually buy high-quality organic cotton bath towels for less than $20 at places like West Elm and Bed Bath & Beyond.
That said, you shouldn’t feel guilty about treating yourself to the best organic cotton bath towel. This is an item you will use every single day, after all, so it’s definitely a worthy investment.
If you’re ready to upgrade your shower or bath experience with soft and fluffy organic cotton towels, keep reading to get the scoop on five of the best options on the market right now.
1. Organic Cotton Bath Towels, $69
Avocado’s Organic Cotton Bath Towels are pricey, but you’ll understand why when you feel them. Made from 100% GOTS-certified organic cotton, these towels are thick, fluffy and all-around amazing. They’re available in four neutral colors to seamlessly blend with your existing bathroom decor.
2. Organic Quick-Dry Textured Towels, $19.50
These Organic Quick-Dry Textured Towels from West Elm are a best seller for a reason. They’re soft and quick-drying, plus they come in a wide range of colors. You can even monogram them with your initials!
3. Haven™ Rain Organic Cotton Bath Towel, $17
The unique texture on this Haven™ Rain Organic Cotton Bath Towel doesn’t just help it absorb water; it’s also a pretty design element. Shoppers at Bed Bath & Beyond really like these towels, giving them 4.5 out of 5 stars.
4. Flax Organic Terry Waffle Bath Towel, $29.50
If you’re a sucker for a classic waffle-texture towel, go ahead and buy this Flax Organic Terry Waffle Bath Towel from Pottery Barn. It’s made from 100% organic cotton in Portugal, and the weight is just right, not too heavy or light.
5. Airy Waffle Bath Towel 2-Pack, $80
According to the product description, pact makes these towels without any toxic chemicals and uses 81% less water than conventional cotton towels.
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