Guests Are Invited to Exchange MBTA T Tokens for a Free Entrée
Life Alive Kendall Square. Photo by Brian Samuels. Courtesy of Life Alive. (Photo: Business Wire)
Life Alive Kendall Square. Photo by Brian Samuels. Courtesy of Life Alive. (Photo: Business Wire)
BOSTON–(BUSINESS WIRE)–Life Alive Organic Cafe is expanding its footprint in the greater Boston area this summer, opening new cafes at Kendall Square, Cambridge and Davis Square, Somerville. The new cafes are part of the company’s vision to promote positive eating in a way that supports both personal and planetary wellness.
The Kendall Square cafe, at 415 Main Street, will begin welcoming guests in late June. The modern, light-filled space features 100 seats as well as a large outdoor patio and reflects the vitality of the MIT community and the surrounding neighborhood. Opening in August, the Davis Square cafe, at 20-40 Holland Street, will feature 75 seats and an outdoor patio in a hip, welcoming, neighborhood setting.
“The Life Alive team is pleased to have the opportunity to serve the diverse, vibrant communities that surround Kendall and Davis Squares,” said Life Alive CEO Bryan Timko. “With each new cafe, we hope to further drive the conversation around wellness, and make it easier for our guests to enjoy flavorful, organic meals you can’t find anywhere else. Our team is honored to become part of these communities.”
To celebrate the new openings along the MBTA Red Line, Life Alive will bring a bit of the past into the present by breathing new life into a currency that once connected these neighborhoods. The Kendall and Davis cafes will accept vintage MBTA T tokens in exchange for a free grain bowl, salad or broth bowl during each cafe’s opening week. Longtime residents who kept their tokens, as well as younger residents who may have never touched a vintage token, will have an opportunity to use them – ten years after the tokens were taken out of service. Life Alive will then commission a local artist to create unique works using the collected tokens as their medium. The finished works will be installed at the Kendall and Davis cafes, keeping a piece of Boston history alive in these iconic squares.
Don’t have T tokens? Don’t worry. Life Alive team members will be handing out menus and tokens at the Davis and Kendall/MIT stops during each location’s opening week. In addition, guests are invited to follow Life Alive on Instagram @lifealivecafe to discover additional ways to earn tokens.
Life Alive is open daily, 7 a.m. – 9 p.m., for breakfast, lunch and dinner.
About Life Alive
Life Alive Organic Cafe believes everyone deserves access to fresh, unprocessed, flavorful meals, and is dedicated to bringing convenient, organic food to local communities. The cafes offer a chef-inspired, plant-forward menu that includes warm grain bowls, salads, broth bowls, cold-pressed juices, smoothies, acai bowls and wellness lattes all artfully prepared from scratch daily. Its dining rooms feature elevated, colorful design, eclectic art, cozy nooks, ample plugs and free Wi-Fi, creating an urban oasis for guests to meet, linger and simply feel at home. With the Kendall and Davis Square openings, Life Alive will operate nine cafes in Massachusetts. For more visit, https://www.lifealive.com.
MEDIA
Adam Ritchie
(617) 819-4237 / pr@lifealive.com
MEDIA
Adam Ritchie
(617) 819-4237 / pr@lifealive.com
