Texas AG Ken Paxton sues DFW-area influencer Brittany Dawn over alleged fitness plan scheme

The Instagram web page for Brittany Daybreak, a social media influencer from the Dallas space.
Texas Legal professional Common Ken Paxton speaks exterior the U.S. Supreme Courtroom on November 01, 2021 in Washington, DC.
The Texas lawyer normal’s workplace is suing a social media influencer accused of selling fitness programs with misleading guarantees of customized recommendation and endangering folks with consuming issues, in line with a lawsuit filed on Feb. 1.
The lawsuit filed in Dallas County names Brittany Daybreak, a former health influencer from Fort Value with over 400,000 followers on Instagram, the place she describes herself as a “Jesus seeker” and promotes a Christian-themed retreat. Daybreak constructed a social media following with shiny pictures of health routines and inspirational quotes earlier than advertising and marketing her personal health packages starting in 2014.
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1000’s of individuals paid $92 to $300 for customized vitamin recommendation and entry to Daybreak as “your coach, your confidant, your largest supporter & good friend,” in line with the lawsuit.
However when clients emailed Daybreak with questions, many allege they obtained solely generic responses corresponding to: “You’ve got obtained this babe!”
Daybreak was additionally accused of failing to offer the promised “individualized” dietary steerage, which the lawsuit alleges affected at the least 14 clients with consuming issues, a few of whom tried unhealthy diets.
In 2019, after over 1,000 folks joined a Fb group devoted to complaints about Daybreak’s packages, the influencer posted a video issuing an apology.
“I jumped into an business that had no instruction guide … I am doing the very best that I can to the very best of my potential,” mentioned Daybreak on a Feb. 2019 Good Morning America section concerning the complaints. “I am utilizing this as a instrument to study and to develop as knowledgeable and to maneuver ahead.”
Subsequently, Daybreak introduced she would transition from health to Christianity-focused content material.
The lawsuit, filed in Dallas County district court docket by Legal professional Common Ken Paxton, asks for refunds for purchasers and $10,000 in damages per violation of the state’s misleading commerce practices act.
Paxton is campaigning for reelection as lawyer normal within the Republican major in March.
charlie.zong@chron.com
Charlie Zong is a reporter on the digital desk. A Houston native, he joined the Houston Chronicle as a summer season 2021 intern. He’s a senior finding out philosophy, laptop science and journalism at Duke College.
Harris County commissioners disguise the place most of their marketing campaign money comes from: Donors whom they award tons of of hundreds of thousands of {dollars}’ value of no-bid contracts annually.