November 2021

Farmer’s ‘Jugaad’ Innovations Extends Shelf-Life of Organic Onions by 3 Months – The Better India

Haryana-based Sumer Singh has been farming since 1999 but his switch to organic farming to grow vegetables, pulses, chickpeas and millets has been life-changing.
Organic farming, even though more popular and income generating, is a risky process. But Sumer Singh, from Haryana’s Dhani Mahu village, decided to take this risk after realising the ill effects of using chemical fertilisers.
Sumer not only cultivates and earns from his 14 acre organic farm, but inspires fellow farmers to take up his methods too.
When he started farming in 1999, he used chemical fertilisers and his major cultivation was cotton. But soon, the health of his land and family deteriorated.
That was a wake up call for Sumer who, with proper guidance from other organic farmers, took up organic farming.
Today, he grows vegetables, pulses, chickpeas and millets. More cultivation is restricted due to water shortage and quality of soil.
Speaking of profits, he says, “I’ve been practising this model of cultivation for the past six years. Neither my family nor myself have felt the need to spend a single pie on hospital bills. I consider that as my greatest profit.”
His neighbours and family members completely depend upon his vegetables, he claims.
Sukh Darshan, who regularly buys onions from his farm, says, “We have been buying vegetables from Sumer ji for quite some time now. There are notable differences between organic onions and those bought from the market. Apart from adding flavour to the food, we are also able to preserve it for a long time.”
Sumer implements his own ideas in farming. For example, he grows onions on one acre of land, and instead of using plastic for the purpose of mulching, he uses stubble. This keeps the soil moist for a longer time. The method is effective for similar places with water scarcity.
He harvests about 80 quintals of onion from one acre.
Usually onions are stored in sacks, which leads to its press down and spoilage due to heat. In order to avoid this wastage, Sumer hangs the onions in bundles. This way even if one or two are damaged, they can be easily removed which restricts the spoilage of the produce.
“You have to hang them just like shopkeepers hang bananas. This will keep them in the air and they will be safe for many months,” says Sumer. This method can keep onions safe for about three to four months.
He has also hung a few quintals of onions as an experiment to see if they can be preserved for a year and a half.
Similar innovations are followed for each crop to increase their shelf-life naturally. He says, “There is risk in all agriculture related work, be it organic or chemical. But this does not mean that farmers should hesitate to try new experiments and move forward. I appeal to all the farmers to cultivate crops through organic farming techniques.”
Contact Sumer Singh to know more about organic farming techniques on 9991634300.
Read this story in Hindi here.
(Edited by Yoshita Rao)
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MS Dhoni: Former Indian Skipper & His Love For Poultry & Organic Farming – Krishi Jagran

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Former Indian Skipper Mahendra Singh Dhoni has always been a trend-setting celebrity. From his unique game strategy to his hobbies, MS Dhoni has always amazed us. After a successful cricketing career of almost 16 years, he took retirement from International Cricket.  
Since then, MS Dhoni is seen indulging in different conventional & unconventional activities. One such great venture is farming in his farmhouse in Ranchi, Jharkhand. MS Dhoni has been growing many organic fruits & vegetables on about 10-acre land in his 43-acre farmhouse in Ranchi.
The fruits & vegetables grown in MS Dhoni’s land include tomatoes, cabbage, strawberries, peas & more. The tomatoes & cabbages from his farm are said to have a huge demand in the local market of Ranchi.
It seems like M S Dhoni is all set to take his farming business to a global platform. According to reports, vegetables from his farm will be sold in the markets of Dubai. Jharkhand’s Agriculture Department has taken up all the responsibilities of sending these organic fresh produces from Ranchi to Dubai. 
Kadaknath Chicken (Kadaknath Murga) – the Pride of Madhya Pradesh & Chhattisgarh has made a special identity all over the…
Apart from horticulture, he has also started to work on animal husbandry on his farm. As per reports, 75 cows of breeds such as Sahiwal are being reared in MS Dhoni’s farmhouse.  Dhoni also started his own batch of 2,000 black “Kadaknath” chickens in his organic poultry unit, which is located in Ranchi.
The meat of Kadaknath chicken has a GI tag and is perceived for its delicious taste with dark flesh and dark blood. It is liberated from cholesterol & fat. Kadaknath chicken is additionally called Kali Masi (Fowl with Dark Tissues), it is an Indian type of Chicken.
It is originally from Dhar & Jhabua, Madhya Pradesh, and Baster & bordering areas of Rajasthan & Gujarat covers around 800 Sq. miles. These creatures are generally produced by provincial poor, tribals & Adivasis.
Kadaknath chicken is considered sacred & sacrificed to Goddess after the Diwali Festival. There are 3 assortments namely jet black, penciled & golden. The variety’s meat has a fat substance of around 0.75-1% contrasted with 15-25% of the other chicken breeds. The meat from this variety has GI sign label affirmed by the Indian government on 30th July 2018 
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What is Radicchio, the Bold and Beautiful Leafy Vegetable That Makes Any Salad More Flavorful? – Bon Appetit

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What is radicchio? Beautiful, for starters. While I try not to define anything solely by its physical appearance (ask me about my smart, generous, patient cats), radicchio is undeniably stunning, and the purply-red leaves make any dish more eye-catching. When I anticipate that my dinner is going to be brown-brown-brown, into my shopping cart the radicchio goes. (I’ll pay for it—both literally and figuratively—at the cash register. A budget leaf it is not!)
Radicchio, moving beyond its beauty and onto its identity, is a leafy chicory (as is pale Belgian endive and spiky, beguiling Catalonian puntarelle) and, fun fact to squirrel away for a future trivia game, a member of the Asteraceae family (a.k.a. the sunflower/daisy/aster family). The heads are typically small, and the leaves, while they can be tightly or loosely wound, are soft but sturdy, bolstered by crunch from the white ribs.
Revered in northern Italy, radicchio breeds are often named for the place they’re grown, and three of the most famous varieties—radicchio di Chioggia, di Treviso, and di Castelfranco—have protected IGT status. (They must adhere to certain quality standards, and production is limited, at least in part, to the namesake region.)
Radicchio di Chioggia is what you’ll most likely see in U.S. grocery stores—either on its own or shredded and added to bags of mixed greens—because it’s grown en masse in California. It’s spherical and small, typically about the size of one or two fists, with a surprisingly large number of leaves packed together in a tight bundle.
Oblong Treviso leaves are matchy-matchy with tiny squash.
If you put a hand on each pole of the Chioggia radicchio and pulled, you’d get Radicchio di Treviso (in theory). It’s long—think Hey Arnold—with mini romaine-like leaves. When treviso is forced to undergo a second growth in the dark, its leaves firm up and spiral into creepy tentacles. This firmer varietal is known as tardivo and is ideal for cooking, as it holds its shape.
The real showstopper of the bunch, however, is Radicchio di Castelfranco. With yellowish-green leaves speckled pink and red and nestled together like a rose, it would make a mighty fine wedding bouquet. (Free idea!) Scour farmers markets for Castelfranco, then use it in raw applications that accentuate its beauty.
While the flavor of radicchio will differ between the varieties (Chioggia tends to be the most intense, followed by Treviso, and, finally, the milder Castelfranco) and individual heads, the general taste is bitter, lingering, and assertive. That makes radicchio a welcome companion to milder greens, like the babies (spinach, kale, arugula), as well as a punchy foil to creamy ingredients, like white beans and chickpeas, eggs, avocado, tahini, fatty dairy like sour cream, mozzarella, burrata, and ricotta, and starches like potatoes and winter squash.
Castelfranco, just showing off. 
I tend to use radicchio as an excuse to add sweet and/or floral ingredients to my salads—honey, pomegranate molasses, citrus, dates, orange blossom water, figs, juicy stone fruit—until I remember that saltiness is actually the more effective counter to bitterness. Try radicchio with lots of Parmesan, chunks of feta, or torn olives. Or simply slice it thinly, dress it with olive oil, sherry or balsamic vinegar, and salt and let it hang out for a few minutes to soften and mellow.
Beyond salad, most radicchio takes well to being cooked, which tames its bitterness (but also dulls the vibrant color). Wilt it quickly, like spinach, into pasta, risotto, or a simple sauté, cook cut heads on the grill until caramelized, or broil wedges or shreds in the oven until starting to brown. Another free idea: Spoon ricotta on toast, pile that wilty radicchio over top, sprinkle with toasted hazelnuts and reduced balsamic vinegar, devour.
Lucky for us, radicchio thrives in cold weather and is often harvested in late winter and early spring—something to look forward to as we head into orange vegetable season. “Intuitively,” writes Farmer Lee Jones in The Chef’s Garden, “it makes sense to me that radicchios taste their best at this time of year, just when our bodies and taste buds are ready for cleansing bitters after a season of rich food.” At the time of harvest, Jones explains, the plants’ outer leaves look rotten and slimy. “But remove those and inside you find the lovely white and maroon heads.”
So…bitter, divisive, sort of slimy on the outside but beautiful (or at least colorful) underneath? I guess you could say I feel a strong affinity toward radicchio. Maybe you’ll find it delicious too!

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'Farm to Trunk' Orlando non-profit gives organic produce to people in need – WMFE

Produce that will be given out in paper bags by Farm to Trunk. Photo: Crystal Tisme <!–

Produce that will be given out in paper bags by Farm to Trunk. Photo: Crystal Tisme

For a lot of people, the Covid-19 pandemic shed light on a number of truths. For Kim K. Johnson, that truth has to do with her life purpose. When much of society shut down and she lost her job at the start of the pandemic, Johnson saw a need and founded an organization called Farm to Trunk
“I saw a Facebook post from an organic farmer that I followed for a number of years out of Fort Pierce – Brown’s family farm. And they had lost every way they had of selling their organic produce. And in that moment, Farm to Trunk was birthed,” Johnson says.
 Farm to Trunk is a non-profit that raises money to buy fresh produce from local organic farmers and gives it to Central Floridians in need of food. Johnson runs the organization out of her home in Orlando.
She estimates that Farm to Trunk has given out more than 3,600 bags of food and each bag feeds up to four people. The benefit to local farmers has been more than $40,000 in sales. 
Johnson says she knows there are lots of organizations that give people food, but she believes Farm to Trunk stands out because of the quality of what it’s giving away.
“We are not giving people food on the verge of going bad,” she says. “We have experienced opportunities to get food donated to us that had ‘best by’ dates on it – day of, next day, produce that was donated to us by grocery stores, and what we determined, what we discovered was that the produce that we would get from those methods didn’t hold up. Within a day or two the produce was going bad. That is not the case when you are getting fresh, just-harvested locally grown produce.”
Johnson says her long term goals are simple – help provide food in areas where there are food deserts, help provide more food to people who do not have enough, and help her community be more self-sufficient.
“We have a fabulous three-year goal of driving a modern, mobile food truck into food deserts here in Orlando- well, Central Florida,” Johnson says. The food truck would bring opportunities to buy organic produce to people with lower incomes who may live in areas without stores that sell fresh food. Customers could pay using cash or SNAP benefits.
Johnson says if COVID taught her anything, it’s that we need to be able to provide for the people in our communities no matter what’s happening elsewhere. And she believes that starts with food. 
This story was reported, written and produced by UCF Nicholson School of Communication journalism student Crystal Tisme.
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Kabocha Squash Soup With Challah Olive Oil Croutons –

Growing up, potato latkes topped with my mom’s homemade applesauce were the star of my family’s Hanukkah table. I still adore latkes and look forward to them every Hanukkah. But with eight nights of holiday dinners to share, I also enjoy introducing new flavors to my own family’s table.
This year, after lighting the menorah, we will tuck into this creamy kabocha squash soup. The silky roasted squash is delicately spiced with cinnamon and cumin, and the soup is topped with fresh basil and olive oil-crisped challah croutons. It is hardly traditional Hanukkah fare, but somehow it still tastes like home.
Serves 6


Cyber Monday Vitamix deals 2021 — best sales to grab – Tom's Guide

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By 29 November 2021
Get Cyber Monday Vitamix deals for your kitchen
The best Cyber Monday Vitamix deals are underway, offering discounts on these premium blenders, both entry-level models and professional-grade ones.
Vitamix blenders have gained popularity due to their incredible power and their versatility to handle pretty much anything within minutes. Their impressive processing speeds can quickly whip up velvety smoothies, butters and tasty soup recipes in just minutes. 
It’s no surprise that the cost for a top-notch Vitamix can range from $400 to $800, and these Cyber Monday deals will offer the biggest price cuts this year. The good news is, we’ve done the searching for you, and have discovered the top Vitamix sales going on right now. 
So whether you want an entry-level Vitamix or one of the professional series, here are deals we’ve spotted so far.
Vitamix E310 Explorian Blender: was $349 now $289 @ Amazon
Save on this great Vitamix model. It comes with 10 variable speeds and a pulse feature for those hearty meals such as chunky, vegetable soups or salsa. The 48 ounce container is sufficient for blending medium-sized batches for the family. What’s more, it’s self-cleaning and just needs a drop of dish soap and warm water for it to clean itself in 60 seconds. It's currently also on sale for the same price from Target and Wayfair
Vitamix A3300 Ascent Series Smart Blender – Black: was $499 now $383 @ Amazon
Make a saving with this excellent deal. With a large 64-oz capacity container, you can blend delicious smoothies and treats for all the family. It comes with a variable speed control, pulse feature and programmable timer. Plus, it's smart-enabled so you can unlock 17 programs and over 500 recipes with the handy app. 
Vitamix A2500 Ascent Series 64 oz Blender: was $599 now $449 @ Amazon
Save $165 with this Cyber Monday Vitamix deal. It comes with wireless connectivity so it can automatically adjust the capacity to the three program settings (smoothies, hot soup and frozen desserts). What’s more it has a digital timer so you don’t have to watch the clock.
Vitamix Legacy 7500: was $529 now $479 @ Wayfair
Equipped with a 64-ounce capacity container, this makes it easy to process large batches, while compact to fit under most kitchen cabinets. It comes with powerful, 10 variable speeds, a Pulse Feature for heartier recipes and most parts are dishwasher safe. A great deal to snap up quickly. 
Vitamix Ascent 3500 Series Blender: was $649 now $524 @ Best Buy
This Vitamix professional blender is now on offer, making  a saving of $125. It comes with a large, 64 ounce capacity jug which is ideal for families and big batches. It has a five-program setting with variable speeds, pulse option and a handy timer. You can get the same deal from Wayfair as well. 
Vitamix A2300 Ascent Series 64 oz Blender: was $549 now $399 @ Amazon
This is an excellent deal that will make you a huge saving. With a built-in wireless connectivity, pair with the Vitamix Perfect Blend App to control 17 programs and 500+ recipes. This powerful blender has a variable speed control, digital timer, and pulse setting for all your tasty smoothies and blends.
Vitamix Professional Series 750 Blender: was $598 now $384 @ Amazon
Make a saving of over $200 on this excellent deal. With its power and 64-oz capacity, it can quickly rustle up delicious smoothies and soups for all the family. It has a variable speed control, Pulse feature and a handy self-cleaning function. A great deal to snap up quickly. 
Vitamix, White 5200 Blender: was $449 now $399 @ Amazon
With 10 speeds to choose from, as well as the option to use high or variable power, the Vitamix 5200 blender gives brilliant control. While it has a slender appearance, don't underestimate this blender; with a 64 oz container and 120 volts of power, the blades can generate enough friction to heat soup. It comes with a useful seven year warranty as well. 
Vitamix A3500 Ascent Series Smart Blender, Professional-Grade, 64 oz. Low-Profile Container Bundle: was $599 now $524 @ Amazon
If you're after a powerful blender and plenty of inspiration, this bundle is an excellent price. It comes with a 64 oz container and The Vitamix Cookbook with 250 delicious recipes to try. The blender has five program setting for soups, smoothies dips, spreads and frozen dessert. It also has a handy self-cleaning function for easy use. A great deal to snap up. 
Vitamix – Ascent 3500 Series 64-Oz. Blender – Metal Graphite: was $599 now $524 @ Best Buy
Enjoy your smoothies in style with this excellent deal. Equipped with variable speed control, five program settings, Pulse and programmable timer, you can blend soups, smoothies and frozen desserts in no time. It even has a handy self-clean feature. And with its large 64-oz capacity, you can blend up treats for all the family. 

Vitamix Pro 750 Heritage Series, Professional-Grade, 64 oz. Low-Profile Container Bundle: was $619 now $549 @ Amazon
This is a great bundle deal that will save you serious cash. Not only do you get a powerful blender with five pre-programs to whip up your favorites, but you also get The Vitamix Cookbook with over 250 delicious whole food recipes to try in your blender. A great deal to snap up while it lasts.
Don’t want to wait or worry about timely delivery? Here are the Vitamix Cyber Monday deals shipping right now.
Last year, there were plenty of great Vitamix sales for Cyber Monday. Amazon had huge savings of up to $150 off a range of Vitamix blenders and containers. Sought-after models included the Vitamix 5200, 5300, and 7500 to name a few. In addition, were offering $100 off their popular models, and 33% off the Vitamix Ascent series blenders. Walmart and Target were also offering up to 32% off their Vitamix blenders and accessories. 
We are seeing similar Cyber Monday Vitamix deals this year, particularly for the Ascent series blenders and the Vitamix Explorian range. We may see even more Vitamix sales in the days to come, so stay tuned with Tom’s Guide to see the latest and greatest sales.
Cynthia Lawrence specialises in Homes ecommerce, covering all things homes and garden-related. She has a wealth of editorial experience testing the latest, ‘must-have’ home appliances, writing buying guides and the handy ‘how to’ features. 

Her work has been published in various titles including, T3, Top Ten Reviews, Ideal Home, Real Homes, Livingetc. and House Beautiful, amongst many.

With a rather unhealthy obsession for all things homes and interiors, she also has an interior design blog for style inspiration and savvy storage solutions (get rid of that clutter!). When she’s not testing cool products, she’ll be searching online for more decor ideas to spruce up her family home or looking for a great bargain!

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Triquetra Health Launches Flora Biome Organic, Fermented "Living-Probiotic" with Prebiotics & Postbiotics – PRNewswire

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Triquetra Health has just expanded its impressive product line with the introduction of Flora Biome, a 3-in-1 prebiotic, probiotic, and postbiotic formulation derived from fermentation.
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Nov 30, 2021, 10:00 ET
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TAMPA, Fla., Nov. 30, 2021 /PRNewswire/ — Today, Triquetra Health, a health supplement company specializing in holistic health solutions optimized by science, has released Flora Biome, a 3-in-1 prebiotic, probiotic and postbiotic that is derived from a holistic fermentation process of 10 fundamental probiotic strains and 19 medicinal herbs.
Flora Biome, a 3-in-1 prebiotic, probiotic and postbiotic that is derived from a holistic fermentation process.
Probiotics are referred to as healthy bacteria and microbiome that have a beneficial role, particularly for the digestive system. Prebiotics, on the other hand, function as food or energy that promotes the growth and health of probiotics or good bacteria. Postbiotics are nourishing by-products of probiotics that repair and restore the gut and maintain a balanced gut microbiome. 
The most noteworthy aspect of Flora Biome is the fact that it is derived from fermentation and delivered in a fermented liquid form. Each bottle of the product contains a living ecosystem of perfectly balanced microbiome that delivers not only the probiotics, but also the prebiotics, lactic acid bacteria, enzymes, and postbiotics necessary for vital health. Fermentation is also responsible for producing naturally occurring postbiotics that are extremely beneficial, but found rarely in probiotics.
"Fermentation is synonymous with life. The digestive system of humans as well as all animals operates using fermentation. It was once a foundational practice in the preservation of our foods, but seemingly faded with the advent of artificial preservatives that are a staple of modern food production. We are excited to be introducing a product that leverages this foundational natural process plus current scientific understanding of the essential probiotic strains for human gut health," explained Sean Gill, CEO of Triquetra Health.

Each serving of Flora Biome contains 50 billion CFUs of 10 fundamental probiotic strains plus a multitude of micro-strains that emerge from the fermentation of each herb. This bacterial diversity is just like nature and is essential to a microbiome which requires thousands of good bacteria strains.
The fermentation process perfectly preserves the live-culture probiotics because of the natural lactic acid produced in fermentation. As a result, the product is 100% shelf stable at room temperature. 
Flora Biome is now available on
For a limited time it can also be found on sale for $38.97,
CONTACT: Sean Gill, [email protected]
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‘World’s Oldest’ Person Dies At 124: Family Says Vegetables Were The ‘Secret’ – Plant Based News

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“Lola” Francisca Susano, purported to have been the oldest person in the world, has died at the age of 124. Susano’s family ascribed her longevity, in part, to a vegetable-rich diet
The City Government of Kabankalan, Philippines, in Negros Occidental, where Susano lived, announced her passing online
“It is with sadness in our heart when we received the news that our beloved Lola Francisca Susano passed away early this Monday evening November 22,” the post reads, adding that she “will always remain as our inspiration and pride.”
Susano was born on September 11, 1897, according to CNN Philippines, and was said to be the last living person born in the 19th century. She had 14 children, one of whom is also a centenarian at 101 years old. In her free time, she liked to sing and play the harmonica. 
The publication added that in September this year, Guinness World Records was still in the process of verifying the documentation required to grant Susano the official title of world’s oldest person.
A “diet of fresh vegetables and fruits” was Susano’s “secret to longevity,” Business Mirror reports. And specifically, produce that her family grew themselves without using pesticides. 
The supercentenarian especially enjoyed sweet potato, okra, pumpkin, and eggplant, as well as oatmeal and laswa, which is a boiled vegetable soup. She didn’t eat pork, and consumed little amounts of other meat, the Metro reports.
She also abstained from alcohol. 
Susano’s granddaughter Merlene Susano told GMA 7’s Amazing Earth: “Everything Grandma eats is really life-prolonging.”
It’s not the first time a link between diet and longevity has been made. A study published in July last year found that getting just three percent more of one’s total calories from plant protein lowers risk of premature death by five percent. 
Separate research found that changing three percent of calorie intake from animal protein to plant-based sources was attached to a 10 percent decrease in death from any cause, for both women and men. 
In the study, swapping out eggs and red meat in favor of plant proteins lowered death risk for women and men by 21 and 24 percent respectively. 
.The impact on diet and years lived has been explored for decades now. Research from 2001 found that vegetarian men in the US tended to live, on average, for 10 years longer than meat-eating men. For women, ditching meat appeared to add another six years to their lives.
Jemima is a News Writer for Plant Based News. She was previously Senior Editor at LIVEKINDLY, and is currently studying a Bachelor of Psychological Science.
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Global Organic Pigments Market Poised for Consistent Growth: Projected to Grow at a CAGR of 6.9% by 2027 | BlueWeave – Yahoo Finance

Noida, Nov. 19, 2021 (GLOBE NEWSWIRE) — The global organic pigments market is growing at a high CAGR owing to several factors. Growing construction and manufacturing activities, coupled with increasing adoption rates for sustainable and organic pigments, are driving the growth prospects for the global organic pigments market….

A recent study conducted by the strategic consulting and market research firm BlueWeave Consulting revealed that the organic pigments market was worth USD 5.3 billion in the year 2020. According to the study, the market is estimated to grow at a CAGR of 6.9%, earning revenue of around USD 8.4 billion by the end of 2027. The global organic pigments market is gaining significant traction because of various driving factors. The primary factors driving the growth of the market are the increasing demand from end-use industries, such as printing ink, paint, and coatings, and the growing urbanization rates in both developed and developing countries. Additionally, the flourishing textile and automobile industry, especially in emerging economies like India and China, is significantly driving the growth of global organic pigments market.
Organic pigments are used to make medium and high-energy dispersal dyes used in polyester. Such pigments offer a variety of shades and physical properties. However, the adverse side effects of synthetic organic pigments on the environment may be a major restraining factor for the growth of the global organic pigments market.
Growing demand for organic pigments in electronic manufacturing industry is expected to drive the market
Electronic manufacturers have ramped up their operations in response to the ongoing pandemic. According to the U.S. Census Bureau Economic Indicators, manufacturing output increased by about 1.2% in August 2021 from July 2021, indicating a steady increase in manufacturing activity across the United States. The thriving manufacturing is positively impacting the growth of the electronics segment. As a result, such growth is fuelling the demand for organic pigments. Coatings and paintings on electronic components could also be achieved using organic pigments. The use of organic pigment coatings is advantageous since organic pigments are more insulating than inorganic materials. End users are offered a seamless experience without having to worry about frequent electric shocks. The market for organic pigments is positively affected by these factors.
Flourishing paints and coatings industry favoring the global organic pigments market
Organic pigments are prominently used in the paints and coatings industry; therefore it is one of the major factors driving the overall market growth. The use of advanced manufacturing techniques enables the production of high-opacity organic pigments. In addition to their bright colors and purity, these pigments usually provide high color strength. With increasing construction activities, especially in developing countries, the demand for paints and coatings is expected to surge for architectural paints. This surge is anticipated to fuel the growth of the global organic pigments market.
According to the National Investment Promotion and Facilitation Agency, the Indian construction industry is all set to witness substantial growth in the coming years. The construction industry is anticipated to register a growth rate of 7.1% per year. According to the same estimates, cement production grew by 21.8% in over a year from July 2020 to July 2021, indicating potential growth for the coating industries as the growth of the cement industry indicates a positive demand for construction activities. Since organic pigments happen to be less harmful than synthetic pigments in developing coatings for construction activities, the thriving coating industry bolsters the growth of the global organic pigments market.
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Global Organic Pigments Market – By Application
The global organic pigments market is segmented into printing inks, paints & coatings, plastics, and others, based on applications. The printing ink segment accounts for the largest share of the market since printing ink is prominently used to create attractive packaging for products. Printing inks are also used on other materials, such as newspapers, advertisement banners, plastics, metals, and glass. The inks are also cost-effective because they are applied as a very thin layer to the surface. On the other hand, the paints & coatings segment also covers a substantial share in the market as organic pigments are widely used to add hues to paints used in the construction industry.
Global Organic Pigments Market – Regional Insights
Geographically, the global organic pigments market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle-East & Africa. The Asia-Pacific region dominates the organic pigments market and is also projected to witness the highest CAGR during the forecast period. Emerging economies like Japan, India, China, etc., present lucrative growth opportunities in the manufacturing industry. Textile and automobile production is also witnessing a boom over the past few decades in the APAC countries. As a result, the demand for organic pigment for painting inks, and paintings & coatings is expected to surge during the forecast period in this region, propelling the growth of the global organic pigments market.
Impact of COVID-19 on Global Organic Pigments Market
After the WHO declared the COVID-19 as a pandemic in March 2020, government authorities across the world took immediate actions to curb the spread of the highly contagious virus. To mitigate the spread of the virus, the government ordered the immediate shutdown of the factories, manufactures, and other human contact-based activities. It caused a significant negative impact on the growth of the organic pigment market, with a negative growth rate in 2020.
A halt in the production of raw materials and synthetic organic pigments, including natural gas, petroleum, and other carbon-containing components, adversely affected the market. Many major end-user industries using organic pigments went out of business, resulting in a sharp decline in demand for these products, negatively impacting the market's growth. However, the growing number of vaccination rollouts are providing some rejuvenation to the market, which may enhance the growth of the global organic pigments market in the coming years.
Global Organic Pigments Market – Competitive Landscape
The leading players in the global organic pigments market are BASF SE, VOXCO Pigments and Chemicals Pvt. Ltd., Clariant AG, Vipul Organics Ltd., Colorwen International Corporation, Vibfast Pigments Pvt Ltd., DIC Corporation, Trust Chem Co. Ltd., Hangzhou Han-Color Chemical Co. Ltd., Sudarshan Chemical Industries Limited, Heubach GmbH, Brenntag SE, Indian Chemical Industries, Koel Colours Pvt Ltd., Dainichiseika Color & Chemicals Mfg. Co., Ferro Corporation, Synthesia, a.s., Jet-Mate Canada Inc., Neelikon Food Colors & Chemicals Ltd., The Chemours Company, and other prominent players. Various global and regional players dominate the organic pigments market. The companies offer a wide variety of products to meet the demand arising from various end-user industries. Additionally, the growing emphasis on the development of sustainable products has positively impacted the company’s allocation of investments toward the research and development of organic pigments, which has resulted in some players receiving a higher market share in the global organic pigments market.
In June 2021, the DIC Corporation acquired BASF's global pigment operations, BASF Colors & Effects (BCE). The company plans to reexamine its business forecasts soon. The acquisition was first announced on August 29, 2019, when the DIC Corporation declared an agreement with BASF to acquire its BCE business involving assets, technologies, and others. Since then, DIC Group and BASF were working on establishing a mutual ground to close this transaction.
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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the global organic pigments market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the global organic pigments market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the global organic pigments market.
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